I've worked in major advertising agencies for over 15 years, including global networks such as RAPP, DDB and McCann Erickson, and the best Scottish agencies, such as Story, Leith, The Union and Tangible. My work has won lots of awards for effectiveness and creativity (like recent gold, silver and bronze at the Marketing Society Star Awards and two golds at the DADIs). I've been lucky enough to work with pretty much every kind of business imaginable - from Hennessy and Hilton to my local French baker in Marchmont, creating engaging campaigns in press and posters, on TV and radio, via direct mail and email, on Facebook, Twitter and everything in between.
You know what you do. And how you do it.
But if you can articulate WHY you do it. What motivates you. What your purpose is as a brand. Then you can inspire more people - customers and your employees, to believe in you. To trust you. Follow you. And be loyal to you.
If you're a small business, startup or entrepreneur (or just any company who feels they need a bit of a shot in the arm when it comes to direction and purpose), then a one day brand sprint can give you awesome clarity and bags of confidence about about your brand.
Tuckshops are Edinburgh based brand workshops. Full of interactive, thought provoking, insightful and (whisper it) fun exercises, your workshop will totally change the way you see yourself.
And the way others see you too.
You don't normally have the time to get all introspective, and chat about what you believe in, or why you do what you do. You're too busy building up your business.
But don't underestimate the power of stopping for a moment. Just to talk about yourself.
It can reveal loads of useful, new, enlightening insights into your business.
It can bring you together as team.
Make you all feel as proud as punch about what you do.
It's the chance to briefly pause your hectic everyday working life.
And rediscover why you're doing this. And get everyone re-energised for the next bit.