You need more than a great product or service if you want to stand out.
Rational facts and figures about what it is you do might persuade some people to buy from you.
But they won't persuade people to believe in you. Which is how genuine, long lasting connections are made.
You need to give people a reason to care about what it is you do. You need to tell them what it is you stand for.
This workshop helps you do just that.
Defining and articulating who you are and why you do what you do.
So you can have the language, clarity and confidence, to inspire your customers and your people.
And to tell your truest, most compelling, most exciting, most YOU brand story.
WHEN DO I NEED A BRAND WORKSHOP?
Brands I've worked with have all had various triggers that inspired them to take some time to define their brand better.
It might be you're about to embark on a new website, new logo, or advertising campaign. And want to work out, and work on, your message, tone of voice, overall look and feel.
It might be you started with two of you working at the kitchen table. Now there's suddenly 20 of you. And you want to look at better ways to attract and retain the right kind of staff.
You might be about to move office. Staff up. Launch a new product or service. Get yourself ready to seek investment or a buyer.
Maybe new competitors have come along and you're looking on enviously at their cool brand.
Maybe you're shiny and brand new, about to name your exciting new company and want to make sure everything matches up and feels right for you.
Or maybe you're not so new. And want to just stop for minute, Pause. Refresh. Remember why you started doing this in the first place. And get some of that excitement back.
WHO SHOULD COME?
The practical answer is 'the key decision makers in your business, between 2 and 6 people'.
The perfect answer is those who are responsible for taking your brand into the world, BUT also... it's actually awesome if one of them is not, but they're really passionate about what you do, and you know they'll love it, and get a lot of out if it, and bring a lot to it.
You know who they are.
HOW LONG DOES IT LAST?
4 hours. Ish. 9.30am - 1.30/2pm. So you can get emails and calls done at the start, in the breaks and at the end. 15 minute break in the morning. 30 minutes for lunch. It flies by, trust me. There's a lot to get through but it's ALL invaluable. I've tried shorter sessions and you either miss things out, or spend less time on things and it's all a bit rushed.
And I can come to your place of work, so you don’t have the hassle of travelling or spending too long out of the office.
WHAT DO WE ACTUALLY DO?
Before hand, I'll do research on your brand, your competitors, the market you're in. And you'll have some homework to do too. On the day, we'll work through your brand personality and values. Inspired by Simon Sinek and his famous Golden Circle, (check out his Ted talk if you have a moment) we'll define what you're all about and why.
There's no rolling out of a standard PowerPoint presentation. No template. Instead, we work together through a series of interactive exercises that encourage you to really think about what it is you do and why you're doing it.
HOW MUCH DOES IT COST?
If you'd like to get in touch, I'll happily chat about that bit with you. But in a nutshell, a lot less than a big agency. But you get big agency experience and thinking.
WHAT DO I GET AT THE END OF IT ALL?
Thankfully, everyone seems to get a lot out a workshop. But there's two main things you'll have at the end.
First of all, a Brand Purpose Guide. Written by me after we finish up, it takes the abstract notion of 'your brand' and makes it a physical, tangible thing you have in your hands.
This is something you can refer to from then on, to make sure whatever it is you are doing is ‘on brand’.
It's something that writers, art directors, web designers, marketing and sales teams can then all use. Something that new starts can read to get a better feel for what you're all about.
You can even share it with potential clients in creds, or put parts on your website to let people know what you're all about. A handy, relevant, tailored guide to what makes you YOU.
It keeps you grounded about who you are. It means decisions about your brand and marketing are easier. It can guide and and motivate you.
Secondly, you'll have a new found clarity and confidence about your brand purpose.
And when you have defined that purpose, it shines through in everything you do.
It's how you make an emotional, genuine connection with people.
Which is how you foster loyalty, trust and long lasting relationships with like minded people - the holy grail of any brand.
Because when you align emotionally with customers, that connection is far stronger and more meaningful.
And I think that's the most exciting thing of all about what you'll have at the end of it all.